Rainbow Alliance of the Deaf — Portfolio Case Study
Client: Rainbow Alliance of the Deaf
Platform: Wix
Project Type: Website Refresh + UX + Accessibility Improvements
Date: 04/01/2025
Project Overview
Rainbow Alliance of the Deaf (RAD) is a national organization that supports and advocates for LGBTQ+ Deaf individuals and communities. The website serves as a hub for events, resources, and community connection.
The goal was to refresh the website experience to make it more modern, easier to navigate, and more inclusive for users accessing information across different devices.
What Twist Web Studio Did
1. Website Refresh & Visual Improvements
Updated layout for a cleaner, more modern look
Improved typography and spacing for readability
Refined color usage while respecting brand identity
2. User Experience (UX) Enhancements
Simplified navigation structure
Made key pages easier to find (events, resources, info)
Reduced clutter to improve user flow
3. Accessibility Improvements
Improved contrast and readability
Structured content for better accessibility support
Focused on inclusive design for Deaf users
4. Performance Optimization
Cleaned up unnecessary elements
Improved load speed and responsiveness across devices
The Impact
The refreshed website now offers a more welcoming, accessible, and user-friendly experience, helping RAD better connect with its community and share important information more effectively.