Case study · 2024
Austin Deaf ClubBuilt for clarity.
A social hub for a 100-year-old club, with an events calendar members actually use.
- Client
- Austin Deaf Club
- Industry
- Community organization
- Platform
- Wix
- Year
- 2024
- Services
- Website Design, Accessibility, Website Maintenance
01 · The problem
The challenge
Event details lived in three different Facebook groups. Members missed gatherings, and new arrivals to Austin could not find the club at all.
02 · The approach
The strategy
One canonical calendar, one membership path, and a visual identity that honors the club's history without feeling like an archive.
03 · Accessibility
Accessible by default, not as an afterthought.
ASL welcome video on the homepage
High-contrast palette tested at 200% zoom
Keyboard-navigable calendar with clear focus rings
Plain-language event descriptions
04 · Execution
What we changed
- Built a single events calendar with recurring event support
- Added a members area with renewal reminders
- Designed a photo-forward history section drawn from club archives
- Set up local search profiles pointing back to the site
05 · The outcome
Results
- +55%
- Event attendance
- +94%
- New member signups
- eliminated
- Facebook-only posts
Services used on this project
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