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Notes on building a better, more accessible web.
No hot takes, no fluff. Just the guidance we find ourselves repeating to clients, written down so you can use it whether you hire us or not.
- SEO
- Accessibility
- Nonprofit websites
- Conversion
- Small business websites
- Web design tips
Latest · Accessibility
WCAG 2.2 Small Business Guide: What You Need to Know
Learn what WCAG 2.2 means for your small business website. A plain-language guide to new focus states, target sizes, accessible forms, and better usability.
August 19, 2026 · 4 min read
All articles
SEO
Austin Local SEO Checklist for Small Businesses
Learn how to optimize your Google Business Profile, local landing pages, and citations to get found by customers in Austin with this practical SEO checklist.
September 1, 2026 · 4 min read
Accessibility
How to Write Alt Text That Screen Readers Actually Need
Learn how to write alt text that provides real value to screen reader users with a simple formula, clear examples, and key mistakes to avoid.
August 25, 2026 · 4 min read
Accessibility
Website Color Contrast Accessibility Mistakes That Cost Sales
Low contrast text drives customers away without leaving a trace. Learn how website color contrast accessibility affects sales and how to fix fail ratios.
August 21, 2026 · 4 min read
Nonprofit websites
FeaturedWeb Design for Community Organizations: 10 Essentials for Impact
Your community organization exists to bring people together, but a poorly designed website can do exactly the opposite. In a world where 94% of first impressions are design-related, your digital presence is often the…
August 12, 2026 · 5 min read
Accessibility
FeaturedADA Title II for Nonprofits: What You Need to Know
As of today, April 15, 2026, the digital landscape for nonprofits is shifting rapidly. With the April 24, 2026 deadline for ADA Title II compliance just nine days away, many organizations are scrambling to understand…
August 5, 2026 · 5 min read
Accessibility
Nonprofit Web Design: 10 Essentials for an Inclusive Site
If your nonprofit website isn't accessible, you are effectively locking the front door to a huge portion of your community.
July 29, 2026 · 4 min read
Accessibility
7 Common ADA Compliance Mistakes (and How to Fix Them)
For small businesses and nonprofits, a website is often the primary point of contact with the community. If your site isn't ADA compliant , you aren't just risking a potential lawsuit; you are actively turning away…
July 22, 2026 · 4 min read
Accessibility
Accessible vs. Standard Builds: Which is Right for Your Small Business?
Choosing between an accessible-first website and a standard build isn't just a design preference; it is a critical business decision that determines your company's reach and legal safety. In a digital landscape where…
July 15, 2026 · 5 min read
Accessibility
Accessible Web Design Matters: Why It’s Not Just for Governments Anymore
For a long time, people thought web accessibility was only a requirement for big government agencies or massive corporations with endless budgets.
July 8, 2026 · 4 min read
Accessibility
ADA Compliant Web Design 101: A Beginner’s Guide to Mastering Inclusivity
If you own a small business or run a nonprofit , you’ve likely heard the term "ADA Compliance" floating around.
July 1, 2026 · 3 min read
Accessibility
Are Accessibility Overlays a Scam? The Truth About True Inclusive Design
Imagine you’re a small business owner. You’ve just heard that your website needs to be "accessible" or you might face a lawsuit. You’re busy, you’re not a coder, and then you see it: a "magical" plugin that promises…
June 24, 2026 · 5 min read
Conversion
The Psychology Behind High-Converting Websites (And How to Apply It)
Getting traffic to your website is only half the job.
June 17, 2026 · 3 min read
Conversion
Why Your Website Is Losing Customers Before They Even Read Your Content
You worked hard to get people to your website. Maybe you ran ads, posted on social media, or invested in SEO. But here’s the frustrating part: people land on your site… and leave within seconds. They don’t scroll.…
June 10, 2026 · 3 min read
Conversion
🎨 What Your Website Colors Say About Your Brand (And Why It Matters)
Before someone reads a single word on your website, they’ve already formed an opinion.
June 3, 2026 · 2 min read
Conversion
The Psychology Behind “Click Here” vs Better CTA Buttons
You’ve seen this button everywhere:
May 27, 2026 · 2 min read
Small business websites
Why Your Website Hero Section Is Costing You Clients
When someone lands on your website, you have about 3 to 5 seconds to convince them to stay.
May 20, 2026 · 2 min read
Conversion
Why Your Website Looks “Fine” But Still Isn’t Converting
You’ve got a website.
May 13, 2026 · 3 min read
Conversion
How a Well-Designed Website Builds Trust With Your Customers
In today’s digital-first world, your website is often the first interaction customers have with your business . Before they contact you, make a purchase, or even read about your services, they are already forming an…
May 6, 2026 · 4 min read
Small business websites
Technology Spotlight: The Best Website Tools and Platforms for Small Businesses
Building a strong online presence is essential for modern businesses. Whether you run an ecommerce store, service-based company, or startup, your website acts as the foundation of your digital strategy.
April 29, 2026 · 5 min read
Accessibility
Accessibility in Web Design: Why Inclusive Websites Are the Future
The internet has become an essential part of everyday life. From shopping and banking to learning and communication, websites play a central role in how people interact with businesses and services. But for millions…
April 22, 2026 · 6 min read
Conversion
Website Speed Matters: How Slow Websites Kill Your Conversions
In today’s digital marketplace, speed is everything. Whether someone is browsing an ecommerce store, researching a service, or comparing products, visitors expect websites to load almost instantly. When pages take…
April 15, 2026 · 6 min read
Web design tips
Technology Spotlight: How AI Is Changing Website Design and User Experience
Artificial intelligence (AI) is rapidly transforming nearly every aspect of the digital world, including how websites are designed and how users interact with them. What was once a manual process involving designers,…
April 8, 2026 · 6 min read
Web design tips
10 Website Design Mistakes That Are Quietly Driving Visitors Away
Your website is often the first impression potential customers have of your business . Within seconds, visitors decide whether to stay and explore, or leave and find a competitor.
April 1, 2026 · 4 min read
Small business websites
How Much Does a Small Business Website Cost in 2026?
If you’ve ever Googled “how much does a website cost?” you’ve probably seen answers ranging from $100 to $10,000+ .
March 25, 2026 · 2 min read
Web design tips
7 Signs Your Website Needs a Redesign in 2026
A lot of business owners assume their website is doing its job just because it exists.
March 18, 2026 · 2 min read
Conversion
How a Website Builds Trust With Your Customers
When someone lands on your website, they start forming an opinion almost immediately.
March 11, 2026 · 2 min read
Web design tips
Why Your Website Matters More Than Social Media in 2026
For years, businesses were told the same thing.
March 4, 2026 · 2 min read
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