Case study · 2025
ASL Vegan NutritionistBuilt for clarity.
A personal brand site where ASL video content and client booking finally live in one place.
- Client
- ASL Vegan Nutritionist
- Industry
- Health & wellness
- Platform
- GoDaddy
- Year
- 2025
- Services
- Website Design, Small Business Websites, Accessibility
01 · The problem
The challenge
Content lived on social platforms with no home base, and clients booked through direct messages that were easy to lose.
02 · The approach
The strategy
Build an owned platform: signed video library, clear service tiers, and integrated scheduling with intake forms.
03 · Accessibility
Accessible by default, not as an afterthought.
Captions and transcripts on the full video library
Video player controls fully keyboard operable
Plain-language nutrition content with visual supports
Intake form with clear labels and error recovery
04 · Execution
What we changed
- Built an ASL video library with topic filtering
- Added tiered consultation packages with online scheduling
- Created an intake form that feeds directly into session prep
- Set up an email list with a signed welcome sequence
05 · The outcome
Results
- +188%
- Booked consultations
- 1,900+
- Email subscribers
- retired
- DM-based booking
More work
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If ASL Vegan Nutritionist sounds like where you are today, we'd like to hear about your site.