Case study · 2025
Hiller LawBuilt for clarity.
A calm, trustworthy site for an estate planning practice that turns anxious first-time visitors into booked consultations.
- Client
- Hiller Law, PLLC
- Industry
- Legal services
- Platform
- Wix
- Year
- 2025
- Services
- Website Design, SEO, Accessibility
01 · The problem
The challenge
Hiller Law's previous site read like a legal brief. Prospective clients could not tell which services applied to them, and the consultation form was buried three clicks deep on every page.
02 · The approach
The strategy
We rebuilt the site around one question: what does a worried family need to know before they call? Plain-language service pages, a single persistent consultation path, and a content structure mapped to how people actually search for estate planning in Central Texas.
03 · Accessibility
Accessible by default, not as an afterthought.
Full keyboard operability across navigation, forms, and modals
Contrast raised to WCAG 2.2 AA on all text and interface controls
Descriptive form labels, inline error messaging, and fieldset grouping
Skip links and a logical heading order on every template
04 · Execution
What we changed
- Rewrote seven service pages in plain language at a 7th grade reading level
- Introduced a persistent consultation bar visible on every template
- Built a structured attorney bio system with schema markup
- Consolidated 40+ orphaned pages into a clear five-section architecture
05 · The outcome
Results
- +142%
- Consultation requests
- +68%
- Organic sessions
- 0 critical
- Accessibility errors
In their words
“TJ was wonderful to work with, very knowledgable and worked quickly. We love the look of our new website and are already reaping the benefits. Highly recommend!!”
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