Case study · 2025
Deaf Action CenterBuilt for clarity.
A bilingual ASL-first nonprofit site where video is a primary content type, not an afterthought.
- Client
- Deaf Action Center
- Industry
- Nonprofit / community services
- Platform
- WordPress
- Year
- 2025
- Services
- Nonprofit Websites, Accessibility, Website Redesign
01 · The problem
The challenge
The organization served a Deaf audience through a site with no ASL content, unlabeled PDFs, and a donation flow that broke on mobile.
02 · The approach
The strategy
We designed an ASL-first content model: every core page leads with a signed video, paired with captions and an English transcript. Program information moved out of PDFs and into real, searchable pages.
03 · Accessibility
Accessible by default, not as an afterthought.
ASL video, captions, and transcripts on every core page
WCAG 2.2 AA conformance verified with manual screen reader testing
Visual-first wayfinding with icon plus text labels
Reduced-motion support across all animated components
04 · Execution
What we changed
- Built an ASL video component with captions, transcript, and poster frame
- Replaced 60+ PDF downloads with accessible HTML program pages
- Rebuilt the donation flow as a two-step mobile-first form
- Created a staff-editable events and interpreter request system
05 · The outcome
Results
- +3.1x
- Online donations
- +87%
- Mobile completion rate
- +210%
- Program page views
Services used on this project
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