Case study · 2024
Hair O' The Dog Pet SalonBuilt for clarity.
A playful small business site that filled the grooming calendar six weeks out.
- Client
- Hair O' The Dog Pet Salon
- Industry
- Local services / pet grooming
- Platform
- Wix
- Year
- 2024
- Services
- Small Business Websites, SEO, Website Design
01 · The problem
The challenge
Every booking came through phone tag. The salon was invisible in local search and had no way to show off its work.
02 · The approach
The strategy
Lead with the dogs. A photo-driven design, transparent pricing by coat type, and online booking that syncs with the salon's existing scheduling tool.
03 · Accessibility
Accessible by default, not as an afterthought.
Alt text conventions documented for the gallery
Booking form usable by keyboard and screen reader
Text alternatives for all pricing imagery
AA contrast maintained across the playful palette
04 · Execution
What we changed
- Added online booking with breed and service selection
- Published a transparent pricing grid by size and coat type
- Built a groomer-updatable before/after gallery
- Optimized for neighborhood-level local search terms
05 · The outcome
Results
- 62% of total
- Online bookings
- ~9 hrs/week
- Phone time saved
- Top 3
- Local pack ranking
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If Hair O' The Dog Pet Salon sounds like where you are today, we'd like to hear about your site.