Case study · 2025
Bearwood Building & RenovationBuilt for clarity.
A portfolio-led contractor site that pre-qualifies leads before the first phone call.
- Client
- Bearwood Building & Renovation
- Industry
- Construction / home renovation
- Platform
- Wix
- Year
- 2025
- Services
- Website Redesign, SEO, Small Business Websites
01 · The problem
The challenge
Bearwood was getting leads far below their project minimum, burning hours on calls that never converted.
02 · The approach
The strategy
Show the caliber of the work first, state the process plainly, and let the inquiry form do the qualifying.
03 · Accessibility
Accessible by default, not as an afterthought.
Multi-step form with announced progress and error summaries
Captions on all process video
Focus-visible states on every interactive element
Semantic landmarks across templates
04 · Execution
What we changed
- Built full-bleed project case studies with scope and timeline
- Added a multi-step inquiry form with budget and timeline fields
- Documented the six-phase build process as its own page
- Restructured service areas into individual location pages
05 · The outcome
Results
- +3.4x
- Qualified lead rate
- +38%
- Avg. project value
- 4m 12s
- Time on site
Services used on this project
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