Case study · 2025
Blue Paw EnergyBuilt for clarity.
A technical energy company site translated into something homeowners can act on.
- Client
- Blue Paw Energy
- Industry
- Renewable energy
- Platform
- GoDaddy
- Year
- 2025
- Services
- Website Design, SEO, Accessibility
01 · The problem
The challenge
Deeply technical copy and a spec-sheet aesthetic left residential customers unsure whether the company even served them.
02 · The approach
The strategy
Split the site into residential and commercial tracks, each with its own language, proof, and savings calculator.
03 · Accessibility
Accessible by default, not as an afterthought.
Calculator fully operable by keyboard with live-region results
Data tables with proper headers and captions
Charts paired with accessible text summaries
AA contrast on all data visualizations
04 · Execution
What we changed
- Created two distinct audience tracks from the homepage forward
- Built an interactive savings estimator
- Rewrote technical specs into benefit-first summaries with details on demand
- Added an incentives and rebates resource hub
05 · The outcome
Results
- +119%
- Residential inquiries
- 2,400+
- Calculator completions
- -31%
- Bounce rate
More work
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If Blue Paw Energy sounds like where you are today, we'd like to hear about your site.