Case study · 2025
Cross CommunicationsBuilt for clarity.
A warm, personality-forward site for a two-interpreter team, built around one clear request action.
- Client
- Cross Communications Interpreting Services
- Industry
- Interpreting services
- Platform
- Squarespace
- Year
- 2025
- Services
- Website Design, Accessibility, Small Business Websites
01 · The problem
The challenge
The team's warmth and community roots didn't come through online, and service requests competed with a crowded navigation.
02 · The approach
The strategy
Put the people front and center with real photography, simplify the menu to five destinations, and give Request Services a permanent home in the header.
03 · Accessibility
Accessible by default, not as an afterthought.
Contrast-corrected sage and cream palette
Descriptive alt text on all photography
Large touch targets on mobile navigation
Logical heading structure on every page
04 · Execution
What we changed
- Simplified navigation to five clear destinations
- Added a persistent Request Services button
- Introduced real team photography over stock imagery
- Built a community events and resources section
05 · The outcome
Results
- +58%
- Service requests
- +41%
- Mobile sessions
- 5
- Nav items
Services used on this project
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