Case study · 2025
Peachtree WellnessBuilt for clarity.
A behavioral health site built for people in crisis: fast, quiet, and easy to navigate.
- Client
- Peachtree Wellness
- Industry
- Behavioral health
- Platform
- Squarespace
- Year
- 2025
- Services
- Website Redesign, Accessibility, SEO
01 · The problem
The challenge
Heavy pages, aggressive pop-ups, and a maze of program pages made the site hardest to use for people who needed it most.
02 · The approach
The strategy
Strip everything that gets between a visitor and help. Fast pages, one clear contact path, and program information organized by what someone is experiencing rather than internal department names.
03 · Accessibility
Accessible by default, not as an afterthought.
Reduced-motion and no-autoplay policies site-wide
AA contrast with a calm, low-glare palette
Screen reader tested admissions flow
Readable line lengths and generous type sizing
04 · Execution
What we changed
- Removed all interstitials and pop-ups
- Reorganized programs by presenting need instead of department
- Cut page weight by 71% for faster loads on poor connections
- Added a persistent, low-pressure contact path
05 · The outcome
Results
- +97%
- Admissions inquiries
- 1.1s
- Largest Contentful Paint
- -71%
- Page weight
In their words
“It has been a joy to work with Twist Web Studio. Theodore had a unique vision to help me refresh my website and I have been so pleased with the results! Great value for the work, he is attentive, communicated clearly, and brought my business vision to a reality. Highly recommend.”
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