Case study · 2024
Rainbow Alliance of the DeafBuilt for clarity.
A national advocacy organization given a warm, welcoming home with chapter tooling built in.
- Client
- Rainbow Alliance of the Deaf
- Industry
- Nonprofit / advocacy
- Platform
- Wix
- Year
- 2024
- Services
- Nonprofit Websites, Website Redesign, Accessibility
01 · The problem
The challenge
Chapters across the country maintained inconsistent microsites, and the national organization had no shared identity online.
02 · The approach
The strategy
A national hub with a lightweight chapter template that local volunteers can maintain without breaking accessibility.
03 · Accessibility
Accessible by default, not as an afterthought.
Editor guardrails that prevent inaccessible content patterns
Captions and transcripts required on all uploaded video
AA contrast maintained across chapter color variants
Annual manual accessibility audit built into maintenance
04 · Execution
What we changed
- Built a chapter template system with guardrails for editors
- Centralized national events and conference registration
- Created a resource library with ASL summaries
- Documented an editor playbook for volunteer maintainers
05 · The outcome
Results
- 22
- Chapters onboarded
- +76%
- Conference registrations
- -64%
- Editor support tickets
Services used on this project
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