Case study · 2025
Rooted ConnectionsBuilt for clarity.
A calm, high-contrast site for an interpreting agency where access is the product, not an afterthought.
- Client
- Rooted Connections
- Industry
- ASL interpreting agency
- Platform
- Wix
- Year
- 2025
- Services
- Website Design, Accessibility, SEO
01 · The problem
The challenge
Interpreter requests arrived through scattered emails and texts, and the old site gave Deaf clients no clear, accessible path to book services.
02 · The approach
The strategy
Lead with the promise that communication access is a right, then put a single, obvious request path on every screen with plain-language service descriptions.
03 · Accessibility
Accessible by default, not as an afterthought.
AA contrast on the deep green and orange palette
Full keyboard navigation with visible focus states
Captioned video and descriptive link text throughout
Screen reader tested request forms
04 · Execution
What we changed
- Built one structured interpreter request flow
- Rewrote services in plain language with ASL-first framing
- Added an FAQs and resources hub for new clients
- Consolidated contact points into a single connect page
05 · The outcome
Results
- +63%
- Interpreter requests
- -2 days
- Response time
- Pass
- WCAG 2.2 AA
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