Case study · 2025
SquareGlowBuilt for clarity.
A wireless smart alert store for Deaf and hard of hearing households, rebuilt around how people actually shop for it.
Visit the live site- Client
- SquareGlow
- Industry
- Accessibility technology / ecommerce
- Platform
- Shopify
- Year
- 2025
- Services
- Website Redesign, Accessibility, SEO
01 · The problem
The challenge
Shoppers had to understand a system of transmitters and receivers before they could buy anything, and the old store explained the parts before explaining the point.
02 · The approach
The strategy
Lead with the outcome: never miss a doorbell, a phone, or a dryer. Then show how it works, then the products, with support close at hand.
03 · Accessibility
Accessible by default, not as an afterthought.
Captioned product and how-to video
Visual-first explanations that do not rely on sound
Keyboard-operable shop navigation and cart
AA contrast across the blue and white palette
04 · Execution
What we changed
- Rewrote the homepage around real household situations
- Added a How it works path before the product catalog
- Grouped products into starter sets and add-ons
- Put support and callback requests within reach on every page
05 · The outcome
Results
- Increased after launch
- Orders
- Answered on page
- Product questions
- Shopify
- Store
More work
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