Case study · 2024
Texas Deaf Chamber of CommerceBuilt for clarity.
A statewide directory that makes Deaf-owned businesses findable and hireable.
- Client
- Texas Deaf Chamber of Commerce
- Industry
- Business association
- Platform
- Google Sites
- Year
- 2024
- Services
- Nonprofit Websites, Accessibility, SEO
01 · The problem
The challenge
The member directory was a spreadsheet exported to PDF twice a year. Members had no way to be found by customers.
02 · The approach
The strategy
Turn the directory into the product: searchable, filterable, self-updating, and indexable by search engines.
03 · Accessibility
Accessible by default, not as an afterthought.
Directory filters announced to assistive technology
ASL video profiles supported on every member page
Consistent heading structure across generated profiles
Full keyboard path from search to contact
04 · Execution
What we changed
- Built a searchable member directory with member-managed profiles
- Added filters by industry, city, and services offered
- Created member spotlight content templates
- Implemented structured data for each business profile
05 · The outcome
Results
- 18k/year
- Directory searches
- +41%
- Member renewals
- 92%
- Profiles self-updated
Services used on this project
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